Creating a brand name and promoting it is the well beaten track to success, especially in a business environment.
While conventional marketing techniques rely on self-proclamation of excellence, it is actually the word-of-mouth propaganda and first-hand feedback from satisfied customers that govern the success of business establishments and their ad-campaigns.
Social media branding is simply an online equivalent of the word-of-mouth approach, where businesses not only announce or advertise their presence on social media networks, but also stay in constant touch with potential customers to get a pulse of their requirements and feedback that eventually serve to build and promote a brand image.
Social media branding is driven by users on the social networks, who constantly exchange comments, feedback and ratings on the products being exposed to them on a daily basis. In today’s world it is the opinion of the customer that eventually builds your brand, irrespective of what you choose to describe yourself.
The conventional branding can be compared to buying a pre-created set of plastic flowers.
Based on your budget and presenting them in some random fashion to get the decoration done.
These flowers, we all know, can in no way compete with their natural counterparts that are full of vibrant colors, different textures and sweet perfumes.
That’s precisely the difference between conventional branding and social media branding, with the latter being very similar to natural flowers nurtured with quality soil, nutrients and constant care over considerable periods of time until they yield results.
These results, despite the best conditioning and care, are never predictable since there are several other influencing factors.
So what is it that businesses can do to get in the good books of the potential customer?
Create a remarkable product/service
Be sure to create a remarkable product or service that actually will serve the need of your customer, and allow your product to speak for itself and it sure is bound to get noticed.
Depending on your industry or field of expertise or business goals arrive at a well-designed, user-friendly concept that for sure, will be of use for those looking for details on a specific subject.
Build your own website with loads of unique relevant content
A well-designed website, with user-friendly features, easy navigation and loads of unique relevant content is an absolute must to achieve and retain user attention on the web.
Social media and advertising may help build a brand name, but it is content on your website, and your service levels that are going to get the user to re-visit your page each time. Rome was not built in a day, you too will have to built content regularly over a given time period.
Don’t rush the process as Google may view it as an inappropriate measure to gain top ranking.
Instead of using the social media as a mere marketing space, participate in discussions, provide expert suggestions and answer queries related to your industry/product in order to be recognized as a competent player in the given field.
This exercise will help build and strengthen your credibility and brand name.
Establish Rapport and Build Trust
Introduce yourself and your business in a transparent fashion in order to gain the trust of your potential customer.
It is also essential that you allow your customers to contact you from your website in order to establish a good rapport with them.
Try to interact with your customers by accepting feedback, suggestions and resolving complaints promptly to show that you do value their presence and opinion.
Just like an organic flower garden, that blooms under great care over time, social media branding too takes a lot of effort and time, however the results in both the environments are subject to the influence of external factors, nature in the first case and customer opinion in the second.
Alyssa Clarke is a blogger who also happens to be a tech lover. She is always on a hunt for latest gadgets and recently purchased the cool new Bang & Olufsen CD ripping device. She is a big car lover too and her dream machine is BMW i3.