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internet security 2 300x225 4 Ways to Make Google+ Work Your SEO EffortsGoogle’s social network Google+ may have been slow to get off the ground, but GlobalWebIndex reports that 150 million users actively use Google+.

That’s not bad for a social network that got off to a rather lackluster start when it first launched.

Google+ is more than simply a social network, however. One particular aspect of Google+ is the +1 system, which allows you to add approval to a link, website, or post, similar to Facebook sharing. +1′s are more than just show–they can also influence your website’s search engine optimization, making it an important factor for improving the ranking of your website.

Social Authority

CPC Strategy reports on social authority.

In the past, Google measured the authority a website had through a number of factors, such as inbound links, page rank, and user engagement.

Another aspect of authority is social authority, which is a factor measured by your brand’s following on social network.

This number is influenced by the number of followers directly on your page, as well as the amount of +1s that your comments get throughout the Internet. The more engagement you have with your users through your content, the better you build authority in the search engine rankings, according to CPCStrategy.com.

One example of a Google+ business page with plenty of activity and followers is American Express’ page. They offer business credit cards and other credit products, so you might assume that the page would be dry and relatively uninteresting. However, American Express provides information on special rewards, incentives, where to use your card, and many other types of content that helps to drive engagement.

Use Linking Tools

Whether you’re posting on your personal Google+ profile or your business profile, you should use links within your posts to help add to your overall social authority.

You aren’t limited on the amount of links you can include in your posts, so while you don’t want to be spammy, you also don’t want to take advantage of the tools you have available.

Having secure linking tools and up-to-date Internet security will keep your efforts safe and productive.

Work on Your Profile

You don’t want to slap up a generic profile and call it good.

Google+ has many tools to help optimize your profile for the search engines. You just need to take advantage of them. One particular aspect of your profile to pay attention to is the first sentence.

This gets transformed into your title tag, so you want to put your relevant keywords front and center so you can get all the Google influence you can muster up.

Promote Your Website Content on Your Google+ Profile

Google constantly crawls Google+, so if you’re looking to get pages indexed faster than the crawlers come to your business site, you want to share it to your social network.

That’s a step you should be taking anyway, so that your customers are aware of the content that you’re offering off of the social networks. It’s especially useful if you’re working on targeting new keywords and you want to jumpstart your campaign to see what type of results come out of your efforts.

young adult perception facebook A Young Adult’s Perception of FacebookHere at Smart Boy we like to gather social media information and trends by analyzing the perceptions of everyday social media users. Here we have Ashley Trull’s opinions on Facebook, as a young, 22 year old user in Sacramento, CA. Enjoy!

Facebook has grown rapidly since you were a child. What’s your perception of Facebook? Is it needed? How do we benefit from it?

I think Facebook is great! Facebook is a great way to connect with people you lost contact with. I don’t think it’s needed but I think it is very helpful. We benefit from Facebook in a few different ways. One way is staying connected to friends and family you don’t get to see often. You get to see what they are up to and what’s going on in their life. With Facebook you almost don’t need high school reunions because you know what they are all up to and how their lives are going. You can also stay updated on what’s going on not only in your own town, but around the world as well. Get different views on what’s going on with politics and religion.

For the young adult, do you feel Facebook is a valuable tool in job searching?

It can be. You can post a status about needing a job and your friends can comment on that status or send you a message about a job posting the found or places they know are hiring. Or you can post about different odds and end jobs you can do and see if you have and friends that could use you for those certain jobs. However, one shouldn’t rely on Facebook to find a job, but it can be helpful.

How much time do you spend on Facebook daily?

I spend a few hours every day on Facebook. Some days are more than others depending on what I’m doing that day. If I’m sick I’ll spend most my day on Facebook, but if I’m working that day it’s only about 1-2 hours.

Off the top of your head, what Facebook Pages stand out to you most – and why do find yourself liking or sharing their content? Is there a reason? Funny? Inspiring? Share with us.

There are a few that come to mind. One of them is Have a Gay Day because they have both funny and inspirational posts. Another one is I Want To Marry A County Boy because they post pictures of hot guys to be honest. Another one is House of Winter because they post some beautiful and interesting pictures from different photos shoots they have done and ones that inspire them. One more is Positivity because they post a lot of inspiring and interesting posts and pictures. I always find something good on each of these pages.

Do you think it’s important for people to spend time away from Facebook?

I do think it’s important for people to spend time away from Facebook because I think people spend too much on it. Don’t get me wrong I love Facebook and I already said I spend a few hours on it every day. However, some people are so addicted to Facebook and they can’t spend more than an hour or two without going on it. There is life outside of Facebook.

What do you generally share on Facebook?

I usually share (from other pages) funny photos or inspirational photos or cool projects or makeup I would like to do. Things I usually post on my own timeline are status about having a great time with certain people or funny things that happen to me or post something crazy that’s happened to me, and pictures I post are usually of my family/friends and I doing something or of new things I finally bought that I wanted to. J

What’s your current favorite Netflix TV show?

I have a few favorites: Sons of Anarchy, Switched at Birth, Say Yes To The Dress, Nightmare Before Christmas, Hercules, Bones, Lockdown, Nip/Tuck, and Weeds. Okay I have a lot of favorites.

Do you prefer texting or voice calls?

I prefer texting because I don’t always have time for voice calls and texting allows me to reply when I can instead of taking time when I don’t have the time to answer the phone call.

blogging tips writing Bloggers: Dont Make These Mistakes in Your BlogThere are 6.7 million people blogging on blogging sites and another 12 million blogging through social media, Marketing Tech Blog reports.

With almost 19 million bloggers online, what chance do you have of getting and keeping a following? People are eager to read good content. If you don’t trip over these same mistakes that so many other bloggers do, you’ll find your audience out there.

Bad Writing = Bad Blogs

One of the biggest turn-offs for the reader is bad writing. Included in this category are:

  • Spelling errors – If yuo can’t uze a spell cheker then how kan you expext peeple to respetc you?
  • Grammatical errors – “Every students takes a tablet to school, now” makes readers stumble through your blog.
  • Punctuation errors – This is easy to do, and it creates, a big distraction; for your readers.
  • Rambling sentences – Because, you know, people want to know, like, what important things you have to say to them, like, you know, stuff that they could use, I guess, in their lives, to, like make them better people…yada yada yada.
  • Incomplete sentences – No go. Huh?

Find Your Own Voice

People will follow your posts and learn your particular speaking style. You will lose some people because they don’t like it, but enough people will connect with you. That’s because your own style is the natural way you speak to people. It comes across as genuine and uniquely you.

Use phrases that are special to you. If you copy someone else’s catchphrase, give them credit for it. But don’t hesitate to make up your own.

Leave Out Corporate-Speak

People don’t want to listen to a corporation. They want to chat with a friend. Limit writing about your products and services. Don’t spend time telling people how great your company is. Write something that helps people deal with one of their problems.

Focus on sentences containing “you” instead of “I,” “we” and “us.” Your blog post is a conversation you’re having with your readers. Avoid jargon or tech-speak, unless it helps you make a point or your target audience speaks like that. “Next, try reversing the polarity of the neutron flow through the modulated flux capacitor to increase resonance in the induction coils,” probably has a limited following of readers.

Don’t Keep Them Waiting

If your blog contains a lot of graphics or videos, don’t make your visitors wait for pages to load by using a cheap hosting service. Refer to a site such as myhosting.com for Windows hosting to keep your site running quickly and efficiently. You have about 3.5 seconds to display your content before someone gets bored, according to The New York Times. You might save some money, but you’ll certainly lose visitors to your site.

Give People Something to Take Away

The goal of your blog is to help people. Give them something in each post they can take and use. Hopefully, it’s something that causes the reader to take some action. It could be a new way to apply for college financial aid or a cheap way to tune their flux capacitor. It could even be a new way to look at some topic with a different perspective they didn’t know about previously.

When you consistently give people something they can use, they will come back for more.

no strings attached 198x300 Interview with Trisha Pickerel of the No Strings Attached Project

The No Strings Attached Project is an opportunity to help fund and support the breast cancer non-profit, the 2nd Basemen, by participating in a charity guitar chance drawing.

“We pick up where insurance leaves off and help bridge the financial gap of household expenses.” -The 2nd Basemen

How did you come up with the idea for the No Strings Attached project?

After getting the first guitar signed for an auction (Cheap Trick) I decided to ask others artists to sign more guitars for the cause.

Why do you dedicate so much of your life to fighting breast cancer?

After loosing my mom 7 years ago to Breast Cancer, and just when I was recovering from the loss, I was diagnosed myself. This was four years ago. When I shared this with family and friends, I was shocked to discover how many people had breast cancer themselves or know of others who have it.

So I decided to become an advocate. To raise awareness and help as many women and men with the tools for early detection.

In what ways do you hope the No Strings Attached project changes and touches lives?

If this project creates awareness in just one more person and saves their life through early detection, it will be enough. Of course, I would also like to provide a significant monetary contribution to the charities so they can help make the fight for life a little easier for as many people as possible.

How does it make you feel to have the support from some many incredible musicians?

Humble and blessed, as they are asked daily by multiple charities to participate in various causes. For them to believe me and what I am doing is amazing.

How can someone support No Strings Attached?

Buy as many ticket to the drawing as possible, here! icon smile Interview with Trisha Pickerel of the No Strings Attached Project

Who’s your favorite sports team?

The San Francisco 49ers

If you could sit down with any person for dinner, dead or alive, who would it be?

Well I am a dinner party kind of person so….

Michael Jackson, Annie Leibovitz, Randy Pausch, Maya Angelou, Malala Yousafza,

Matte Stepanek, Steve Jobs, Nancy Brinker & My Mom and Dad. To name a few icon smile Interview with Trisha Pickerel of the No Strings Attached Project

Speculation Surrounds Twitter’s IPO

twitter_logo

An amended S-1 filing with the SEC revealed that Twitter plans to begin trading stock to the public on Nov. 15 under the ticker symbol “TWTR.” Now that we’re less than a month away from this social media giant’s IPO, expect speculation surrounding Twitter’s true value to skyrocket. Facebook’s disastrous IPO is fresh in the minds of analysts, and Twitter faces serious concerns over how many of its users are legitimate and how many are fake personas.

Still, Twitter has emerged as a powerful force in news, politics, sports, and entertainment, and it’s hard to imagine that anything will slow this train down.

A Case Study: Facebook

Few companies seem as prepared to thrive in an increasingly technological market as Facebook, which is why the social network’s free fall in the months following its IPO was so surprising. A share of Facebook cost $38 initially and rose incrementally on day one. Just three months later, Facebook’s public value had fallen by nearly 50 percent. CNN reports a Nasdaq technical error may have been to blame at the outset. After months of losses, however, it was clear that investors might not be as bullish on Facebook as valuers thought.

Twitter hopes to avoid a similar fate when it goes public, and that starts with a sound valuation. Bloomberg.com suggests that the stock may debut at around $30 per share. Facebook’s public offering was ultimately good news for Twitter. After touching a share price low of $20, Facebook is now trading at around $50 per share. Part of that comeback has to do with positive shifts in the stock market as a whole, but there’s no doubt that Facebook has bounced back from early struggles.

Fake Personas Equal Fake Value?

Few have a firm grasp of how many legitimate users frequent the site, which makes valuing Twitter so difficult. In a world where the number of followers, favorites and retweets rules, users have resorted to creating fake personas to boost their profiles. Even the most prominent figures are guilty of hiring fake Twitter followers. Social media management firm Status People revealed the majority of followers on President Obama’s campaign handle (@BarackObama) were fake. Imagine millions of supposed users conjured up from thin air. It’s certainly a red flag for investors, one that’s bound to make investors second guess Twitter’s claim as it boasts 218 million active users.

Security has been an issue for Twitter as well. Hackers are prone to overtake accounts and either spam followers for money or embarrass the real user. Identity security is a growing concern in many facets of life, and if Twitter hopes to continue its meteoric rise, it’ll have to shore up its network.

Twitter Can’t Be Stopped

Despite legitimate concerns, investors still see Twitter as a potential gold mine. In the S-1 registration form, Twitter pointed out that its platform has become the premier place to find breaking news. President Obama announced his 2012 election victory on Twitter. An unsuspecting Pakistani citizen live-tweeted the raid on Osama Bin Laden’s compound hours before traditional news outlets got hold of it. Twitter’s value is evident in the countless ways it has integrated itself within cultures around the world. That influence seems bound to grow.

(Photo: http://sebianoti.deviantart.com)