Google’s social network Google+ may have been slow to get off the ground, but GlobalWebIndex reports that 150 million users actively use Google+.
That’s not bad for a social network that got off to a rather lackluster start when it first launched.
Google+ is more than simply a social network, however. One particular aspect of Google+ is the +1 system, which allows you to add approval to a link, website, or post, similar to Facebook sharing. +1′s are more than just show–they can also influence your website’s search engine optimization, making it an important factor for improving the ranking of your website.
CPC Strategy reports on social authority.
In the past, Google measured the authority a website had through a number of factors, such as inbound links, page rank, and user engagement.
Another aspect of authority is social authority, which is a factor measured by your brand’s following on social network.
This number is influenced by the number of followers directly on your page, as well as the amount of +1s that your comments get throughout the Internet. The more engagement you have with your users through your content, the better you build authority in the search engine rankings, according to CPCStrategy.com.
One example of a Google+ business page with plenty of activity and followers is American Express’ page. They offer business credit cards and other credit products, so you might assume that the page would be dry and relatively uninteresting. However, American Express provides information on special rewards, incentives, where to use your card, and many other types of content that helps to drive engagement.
Use Linking Tools
Whether you’re posting on your personal Google+ profile or your business profile, you should use links within your posts to help add to your overall social authority.
You aren’t limited on the amount of links you can include in your posts, so while you don’t want to be spammy, you also don’t want to take advantage of the tools you have available.
Having secure linking tools and up-to-date Internet security will keep your efforts safe and productive.
Work on Your Profile
You don’t want to slap up a generic profile and call it good.
Google+ has many tools to help optimize your profile for the search engines. You just need to take advantage of them. One particular aspect of your profile to pay attention to is the first sentence.
This gets transformed into your title tag, so you want to put your relevant keywords front and center so you can get all the Google influence you can muster up.
Promote Your Website Content on Your Google+ Profile
Google constantly crawls Google+, so if you’re looking to get pages indexed faster than the crawlers come to your business site, you want to share it to your social network.
That’s a step you should be taking anyway, so that your customers are aware of the content that you’re offering off of the social networks. It’s especially useful if you’re working on targeting new keywords and you want to jumpstart your campaign to see what type of results come out of your efforts.