by Christian Hollingsworth
Blogging
What’s in a name, after all? Your target readers couldn’t care less if you were called John or Paul or Matthew or Helen. But the name of your blog does have an influence on them. In fact, the name of your blog could help popularize it and generate more traffic. So, it is crucial to choose the [...]
by Christian Hollingsworth
Blogging
Every corporate company that blogs should keep one very important aspect in mind – blogging is not the same as creating a whitepaper, newsletters or memos. For blogging, you need a different approach. The style of writing, the flow of content and the character of articles need to unique and reflect your expertise, reliability and [...]