The 7 Deadly Sins of Blogging

by Christian Hollingsworth on March 14, 2013

in Blogging

If you think that becoming a blogger requires no commitment from your end, you are mistaken.

You could commit the most deadly sins of blogging and end up with no results for your efforts.

Losing the “you” factor

There are thousands of bloggers on the blogging circuit.

Some of them are great, some are good and some are plain bad.

But there is only one you.

So, maintain your uniqueness, be it in terms of language and presentation style, or your blog management methods.

While it is good to improve with experience and learn from good examples, make sure that you don’t become an imitation because imitations lose their worth very quickly.

Being indifferent to readers

It is wrong not to identify and write for your target audience.

But it is a sin if you don’t respond to them.

Spare some time every week to read the comments and feedback that your posts receive.

Clarify your points, thank people who pay compliments and promise to keep suggestions in mind. This way, you can build a personal bond with readers and earn a steady patronage.

Trying to play superman

You are not a superman.

Your readers don’t expect you to churn out a several blog posts every day. If you focus on numbers and fill your blog with huge amounts of content, you could end in a double soup.

Firstly, your readers might not have the time to read and analyze all the posts.

So, they skip some content.

Secondly, in your haste to produce quantity, quality might take a beating.

Blogging without purpose

Blogging without purpose is the sin of sins.

When you blog without a focus, your blog posts cannot strike the right chord with your target audience.

Readers lose interest in your posts and your blog dies a slow but steady death. Always be clear about why you blog and who your blog is aimed at. Never write blogs just for the sake of writing them.

Keeping to yourself

You cannot expect to make friends if you don’t socialize online.

Blogging communities are meant for mingling with other bloggers who write on similar niches as you. Active participation in communities helps you share content, obtain high quality inbound links and optimize your blog for the search engines.

Putting too many “I”s into the blog

Unless you are a celebrity, your readers are really not interested in reading content where you only harp about yourself, your products and your services.

In fact, it can be the biggest put-off for your readers.

Writing from the first person perspective is good. But you should know where to draw the line. Talk about your products and services without making the content too you-centric.

Disregarding SEO

You cannot afford to disregard SEO.

Search engines get you almost 80 percent of your visitors. So, give them some respect and follow the basics. SEO might be a hard taskmaster, but it definitely is a great paymaster.

Avoid these sins to become a successful blogger.

 The 7 Deadly Sins of BloggingAbout the Author, Christian Hollingsworth

Blogger, entrepreneur, digital marketing consultant and recording artist. I make money online and teach others how to do the same.

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