Your company’s online reputation is a very valuable asset.
Having it blemished will definitely cause you to lose website traffic, customers, business partners, and sales. Many businessmen who do not pay attention to online reputation management well enough usually regret it when it’s already too late. The key to protecting your company’s most valuable asset is to keep pushing forward.
Optimize your company website and its contents, build targeted networks of people online, monitor website traffic and activity constantly, and always look for ways to increase your company’s online presence.
Here are five tips to preserve and improve your online business.
1. Make Your Website Your Company’s Main Authority Site
The name of your business is perhaps the most important key phase that you need to optimize.
When people type the name of your company and find other websites on the top list of the search engine results, you are more than likely to lose potential loyal customers. Hence, it is crucial to optimize your website using your business name.
For diversity and better chance of optimizing the site for Google rankings, use your company name on the following:
- Domain Name
- Title Tags
- Home Page
- About Us Page
- Contact Us Page
- Blog Posts
2. Optimize Your Site Using Social Media
To gain traffic, it is important to optimize your website for as many relevant key phrases for the Google Top Ten as possible.
However, it is essential to do this naturally to avoid penalties from major search engines. One of the best ways to do this is to share your website content on a variety of social media networks.
Spread information about your company by sending out updates on the following:
- Official Facebook Page
- Twitter Account
- Google Plus Page
- YouTube Channel
Maximize exposure by growing your network of friends and partners on the above social media networks to increase readership. If there is one social network you should not miss, it should be LinkedIn.
If you do not have time to manage every social network account, focus entirely on this website as it offers a more efficient way of connecting to potential business partners, professionals, business to business networks, and customers.
3. Invest On Regular Press Releases And Blog Updates
Press releases and blogs optimized for related keywords can rank high on the search engine results, and amazingly quite fast enough for PRs.
Invest in at least 1-2 PRs in a month and post onsite blogs on a regular basis to give your company an opportunity to own top spots on Google search results.
You may also use the press release articles to create backlinks with keyword-rich anchor texts to optimize the main website for the search engines.
4. Monitor The Search Engine Results
At least once a month, monitor if certain blogs, comments, reviews or any other posts regarding your website pops up on the search engine results.
Negative reviews and comments can have a devastating impact on your online reputation management efforts. Use Google Alerts to get instant notifications.
As long as you are informed, you can counteract, control, balance or influence any of these negative posts.
5. Approach Negative Reviewers and Commenters Positively
If you happen to spot a negative review, comment or post, contact the poster and ask if there is anything you can do to make them view your company in a more positive light.
If, despite your best efforts, you cannot convert them to turn to your side, at least leave a feedback explaining your side of the story.
Remember that online reputation management is important in online business development. Use the tips above to protect your company’s name and its brand.
The author is an online marketing consultant who specializes in social media marketing and search engine optimization.