The main keyword for your niche will probably be worth thousands per month.
When you eventually reach the top of the first-page you can give yourself a pat on the back.
If you step back and look at a few more keywords there might be about 5-10 of them that would make you the king of your niche. The only problem is getting them all. Even if you work hard there will be someone in the world working harder than you.
There will be people out there who have more money to spend than you and this will give them a much better chance of grabbing the results you want.
What can you possibly do?
That’s where the long-tail keywords come into play.
Words that maybe only get a few hundred searches per month, but they are much easier for claiming the top spot.
If a huge website was on top for a keywords that got 10,000 searches per month it just means you would need to claim a hundred keywords than had 100 searches per month.
If you targeted two in each article you could achieve that in a month.
Long-tail SEO is the key to your success, but let’s have a look at where you should be looking for your keywords.
Listen to your readers
You must get people emailing you all the time.
They always want to know the same stuff and after a while it gets boring repeating the same thing over and over again.
You could take their questions and build articles around them.
If you know that people are asking the questions it’s obvious people will be typing them into Google.
You also know that people really want to know the answers to them so they will click through to your site.
Niche specific forums
People will also ask questions in forums.
Those questions are the same as the ones you get asked over email and they are great long-tail keywords.
You can also produce articles for the ones you find on forums.
When people are asking questions in this type of way it’s obviously a real problem. They get desperate and start asking strangers on the Internet.
Real problems need real answers which turn into real long-tail keywords.
Google keyword tool
This one is not as reliable as you might think, but it’s still great for giving you an idea what people are searching for.
You just need to type in a certain keyword you are thinking about and it will tell you how many searches it gets per month.
It also has a huge list of additional keywords you might want to target.
There’s also information about how competitive the term is, so you can still target it but it might take you a while to get any results if there’s lots of competition.
Check on Twitter
People will always tweet information and when they do it usually includes a hashtag.
You can search the hashtag and find out what people say when using it.
You will probably find a big bunch of them are questions depending on what niche you’re in and what keywords you search for.
When you’re looking for ideas you can’t ignore social networking sites because everyone is one them.
Ask people their opinion
You can ask your readers to tell you what’s on their mind.
What kind of things they might search for when finding out information about your niche.
The reason this is last is because the answers you receive are sometimes not very accurate.
It’s a lot different when someone asks a genuine question compared to being asked for an answer, but sometimes you need to do it because you can’t find out enough on your own.
Ben is the managing director of SEO Positive Limited, an innovative search engine optimization company based in UK.