This is a guest post by Jenhao Chan, SEO Account manager for dotDigital Group plc.
Every email marketing service provider knows that getting your targeted audience on the hook is quite difficult, yet essential.
Obviously, only a targeted mailing list can bring high open and conversion rates. Barbara Ulmi, marketing director at GraphicMail, comments, “Successful communication, in any business and via any channel, is all about knowing your customer.”
Here are a few tricks used by successful online businesses to increase the number of newsletter subscribers.
Work on subject lines.
Most email receivers read only the subject line before deleting an email or opening it.
Make subject lines engaging, short and “inspiring curiosity.”
You may even include the key information about your offer. However, avoid looking spammy not to get straight into the spam folder.
Provide unique content.
High quality content is a make or break factor, when it comes to building your client base.
“The key to maximizing the results of email newsletters is to have good content and the right context,” according to Robert Burko, CEO of Elite Email.
One-of-a-kind content pieces that provide educational value are more likely to attract subscribers from your niche.
Just remember to keep it simple.
Keep the subscription form short.
“In digital marketing, you won’t often find that new contacts are willing to sit down and manually wade through filling in long, detailed subscription forms to help you capture all their relevant personal information”, Barbara Ulmi explains as her company allows consumers to sign up for newsletters with their account on more than 25 social networks.
Edit your mailing list.
Only your true target market subscribers will boost open and click-through rates.
A large number of subscribers who are not that into the subject can do more harm than good to your newsletter metrics.
Include a call-to-action.
Encourage subscribers to spread your message by including a call-to-action.
Add three or more social media sharing options for maximum results.
It’s also wise to offer a reward for signing up and sharing the information.
Add the latest news.
Your targeted audience may be interested in receiving the latest and breaking news in your particular niche so promise to keep them updated.
Look through Google news and social media hot topics to learn what’s new in the industry.
Attract guest bloggers.
Find specialists in your niche and request them to become guest bloggers to add value to your content.
Offer your targeted market to sign up for your newsletter to get more information on the topic.
Consider cross promotion.
Team up with a company that offers products which can complement your products and services to launch a marketing campaign together.
A simple contest may result in growing both mailing lists very quickly.
Use these tricks to increase the number of subscribers but remember that building your client base requires time and constant effort.