People take a lot of care when they choose a company to host their website or blog.
They choose a company that they can implicitly trust.
So, when the web host breaches this trust and disappoints its customers in a big way, the folly ceases to be a simple mistake and becomes a sin.
Here are 7 such deadly sins of web hosting, in descending order of their deadliness.
Overbilling is a major way of breaching customer trust.
If you do it once, customers become skeptic about your efficiency.
Despite apologizing and saying all the nice things in the world, you will end up losing customers.
6. Disregarding complaints
As a web host, you need to take heed of customer complaints promptly and resolve the problem at the earliest.
Customers are not miffed with occasional problems because they do understand that minor glitches are part of the internet industry.
What miffs them is lack of interest or concern from the web host.
5. Long downtime
Short downtime for repair and maintenance are fine as long as your customers are informed about it ahead of the scheduled hour.
But if downtime is frequent and websites and blogs remain inaccessible for long, you literally drive your customers away.
Many of your clients, who are owners of small and medium businesses, stand to lose a lot of business. In such instances, promptly responding to customers does not help. Immediate resolution of the problem is the only thing that can salvage your reputation.
4. Lack of security
One of the aspects people look for in a web host is provision of security for their portal as well as their personal information.
If you cannot manage to keep up confidentiality of private data, if passwords are leaked or if sites hosted on your servers are hacked frequently, there is not much you can do to prevent your business from nose diving into oblivion.
3. Bad or inadequate infrastructure
It is important for all web hosts to prepare for hosting.
Not only is it necessary to buy servers and computers, but also crucial to equip the business with backup power.
Redundant power for servers is very essential because you cannot always trust generators.
Not having proper equipment hampers service.
2. False promises
False promises cause damages on multiple fronts.
Firstly, customers lose trust in the brand, which is disastrous.
Secondly, you get bad word of mouth marketing which is nothing short of scandalous.
Third, there is nothing you can actually do to make amends and even if you do have a genius brainwave, it takes quite a while to repair the damaged reputation.
Fourth, everything you offer in the future will be, at best, taken with a pinch of salt.
1. Breaching commitments
If making false promises is a disaster, not honoring promises is a hands down catastrophe.
Money back guarantee for unsatisfactory service or low up-time are examples.
Ethically, you should honor guarantees and refund the money.
Playing cheap tricks does not help in this generation of “aware” customers.
It can lead to the worse PR disaster ever for your business.