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Article marketing is a very powerful technique of promoting your business online. Listed below are some mistakes you should avoid categorically if you want to convince your readers into visiting your website.
Submitting Poorly Written Articles
If you submit articles with grammatical, factual or spelling errors, articles directories will reject them. Such mistakes are reflective of ignorance and lack of attention to detail.
Moreover, poorly written articles disprove that you are an expert in your subject. The readers fail to trust the information you give in your articles. When they have difficulty in understanding the contents of your article, they may begin doubting your product’s capabilities too. Hence, you not only lose a reader, you lose a potential customer also.
Even if your article is supported by a very powerful and relevant idea, lapses in proofreading will dilute the effect you are trying to create. The readers will only remember the mistakes you have made in the article and not what you are trying to convey with the writing.
Using Same Resource Box for All Articles
You write several articles using different keywords related to your business. Evidently, each article will have a distinct content. That is why if you use the same resource box for all your articles, your reader will not be sure whether he will get more information on the same topic if he clicks on the links. The more the reader is in doubt, the lower are the chances that he would click on the backlinks to your site.
Hence, use relevant resource boxes with each article to draw more traffic.
Writing Overtly Promotional Articles
When it comes to article marketing, you have to win on two fronts – article directories and readers. Explicitly promotional articles appear suspicious to both of your targets. The article directories generally reject such articles and the readers find such writings distasteful.
In order to get approval from the directories, mention the name of your product only in the resource box because that is where your call to action is.
True, article marketing is aimed at publicizing your business. However, if you want to impress your readers, you have to adopt a subtle approach when you are writing articles.
Begin by discussing the problem that your product aims at solving. Eventually, introduce your product so that it appears as a solution to the given problem. The article should justify how the reader can better his life by using your product.
Refrain from including keywords randomly just to increase your page ranking with the search engines. Do not weave your article around the keyword. Rather place your keywords in the article in such a way that the keywords appear contextual and natural.
Stuffing articles with keywords and key phrases is not only considered an unethical practice in article marketing but it also proves damaging to the quality of your articles.
Forgetting Whom You are Writing for
You should never forget that you are writing for your readers. Keep the interests and needs of your target audience in mind. You will harm your business interests if you sacrifice reader satisfaction in favor of gaining higher ranking with the search engines because the readers are your potential customers, not the search engines.
Hence, pay attention to proper presentation of your articles and it will bring you great rewards in terms of high traffic to your website and eventually higher sales.