Taco Bell Apologizes Using Cinnamon Twists

by Christian Hollingsworth on August 10, 2012

in Business

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If you’ve ever been to Taco Bell, more than once at least, your order has more than likely been fouled up.

A misplaced burrito, order forgotten, or sour cream added of which you requested should be removed.

You may have also noticed that at most Taco Bell locations, if a mistake is made, they will give you a free bag of their signature cinnamon twists.

And why do they do this?

  • It’s their token customer service move.
  • Their way to apologize.
  • A way to make the customer feel appreciated and taken care of.

I bring up this point because it’s been on my mind a lot since I went to Taco Bell earlier this week. They forgot my order, and I had to go remind them after twenty minutes, that I had indeed purchased food.

Ultimately, I received a bag of cinnamon twists.

My question to you is, what do you do for your customers and clients when you make a mistake? Do you give them a free item or service? Do you simply give a verbal apology?

It’s important to take the time to identify what you might do or give in the case of a mistake or disaster, as it may be your one ticket to saving face and retaining the folks who buy your products and services.

Remember, the customer is king.

 Taco Bell Apologizes Using Cinnamon TwistsAbout the Author, Christian Hollingsworth

Blogger, entrepreneur, digital marketing consultant and recording artist. I make money online and teach others how to do the same.

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