If you’ve ever been to Taco Bell, more than once at least, your order has more than likely been fouled up.
A misplaced burrito, order forgotten, or sour cream added of which you requested should be removed.
You may have also noticed that at most Taco Bell locations, if a mistake is made, they will give you a free bag of their signature cinnamon twists.
And why do they do this?
- It’s their token customer service move.
- Their way to apologize.
- A way to make the customer feel appreciated and taken care of.
I bring up this point because it’s been on my mind a lot since I went to Taco Bell earlier this week. They forgot my order, and I had to go remind them after twenty minutes, that I had indeed purchased food.
Ultimately, I received a bag of cinnamon twists.
My question to you is, what do you do for your customers and clients when you make a mistake? Do you give them a free item or service? Do you simply give a verbal apology?
It’s important to take the time to identify what you might do or give in the case of a mistake or disaster, as it may be your one ticket to saving face and retaining the folks who buy your products and services.
Remember, the customer is king.