The name Lady Gaga brings with it images of scintillating performances, 5 Grammy awards and 11 inch stilettos.
What has remained elusive from her fans are her entrepreneurial skills; which according to some business experts, are instrumental in her success story.
If you think there are hardly any business lessons to be learned from a pop singer, think twice.
Her life has inspired many an aspiring entrepreneur and executive, and she is an example worth following.
Share those unhappy personal life secrets with your fans
Lady Gaga’s fans know that she had been born Stefani Germanotta, that she had never been a success story as a child, that her father had been a proletarian and that there is no reason to believe that her achievements have anything to do with an accomplished family or a grand upbringing.
“You have to be unique, and different, and shine in your own way.” -Lady Gaga
By baring her personal life, sharing her sob stories as a school-bully victim or an outcast, she has been able to make an instant emotional connection with her fans. They have read about her, felt sorry for her and identified themselves with her.
So, if you have a need to succeed, become one with your target audience, and the desire to support you will become stronger in their hearts.
Write your own rules
Towards the beginning of her career, she hardly received any patronizing from the music companies. She was dropped and rejected by quite a few of them.
This made her realize that talents and abilities are not enough to write history; she needed to do something that was not stated in the rule books. Adopting the appealing name, Lady Gaga, did have its effects.
“They can’t scare me, if I scare them first.” -Lady Gaga
Her fashion statements have often outraged conservative minds and created shock waves, but these have gone down miraculously with her fans.
Do something different and write your own rules to move away from the beaten track – iconic success comes to the leaders, not the followers.
Use social media as your strongest tool
Connecting to fans via Twitter has been a secret behind the success story of countless modern-day icons.
Lady Gaga was one of the earliest users of Twitter and she has used this to keep her fans updated on her latest concerts and recordings.
Her supporters have never been far from her.
She has her own community and she has always been more than generous in thanking her followers. She has also gone to the extent of calling them her faith and her religion in her more somber moments.
But in moments of jest they are “my little monsters” where she plays the “Mother Monster”. Her Twitter following has crossed the 12.5 million mark and still growing.
She has proved the powers of social media with the huge support that she has mustered through them.
She may be little crazy, somewhat outlandish, but she knows what she wants and how to get it.
For all those who want to make it in life, Lady Gaga’s success story should be a source of inspiration!