Eugene Farber (@EugeneFarber) is a writer, entrepreneur and founder of Content Strategy Hub. He has created the Strategic Content Launch Pad to help businesses create a successful online presence through the strategic use of content. You can also visit Eugene at his blog, Reality Burst.
Strategic Content Launch Pad was recently unveiled. Tell us about the product.
Strategic Content Launch Pad is really a strategy guide.
There are some pretty crazy statistics on the sales page from a recent study by the content marketing institute. It shows that the vast majority of marketers know that they should be creating content for marketing, but most of them don’t have a strategy!
I was one of those people for over a year until I decided to have a focus, and act strategically. When I decided to do that, I reached thousands of visitors, hundreds of subscribers and a Google PR4 within a month of launching from scratch.
And it didn’t take long to begin receiving consulting inquiries.
This guide shows how to create authoritative content that puts you on the map fast.
Why do so many fail in growing their businesses online?
I think it’s because of that statistic I just mentioned – lack of strategy.
It’s pretty common knowledge at this point that you need to be creating fresh new content to be successful.
But it’s not as clear about what kind of content you should be creating or why.
It is very difficult to get a certain result if you don’t have one in mind to begin with.
At least that is what I have found from personal experience.
What edge does the Strategic Content Launch Pad package give new businesses?
With the majority of marketers not actually having a content marketing strategy in place, this guide will give you a competitive advantage because it gives you what the other guys are missing.
But, to be clear, just having any old strategy doesn’t guarantee anything.
These are strategies that are proven to work. I’ve either used them myself or participated a process where someone else was using one.
But I’m really hoping the real edge SCLP gives business owners seeking to build an online presence is a shift of mind set.
Teach a man to fish…
Some would say they’re able to obtain all the free information they need to grow their business online. A simply search suffices. What’s your response?
My response is “you are absolutely right.”
We live in a world where information is pretty free flowing and you can get your hands on most of what you need.
The question you really need to ask yourself is “how much time do I want to spend?”
Like I said, I used to be in those shoes. I spent over a year with no focus, no strategy and looking for free information.
The funny thing is I went through that same mind set change I hope readers of SCLP go through. I have actually purchased more products since creating my own than I have ever before.
To me it just makes more sense to purchase something in a nice package than spend a day or more looking for that same information for free. I could be spending that time doing something way more productive.
Plus, a good product will infuse the author’s personal experiences into the information. That’s something you can’t necessarily just get anywhere.
Should businesses and entrepreneurs consider hiring a coach or consultant to guide their online journey?
A coach is really the next [big] step up after a paid product. If you want to waste time trying to figure everything out on your own you can do that. A paid product will get you there faster. But a good coach will get you there the fastest.
So if someone is looking to build up a Twitter following, I think coaching from someone like you (@SmartBoyDesigns) who has over 150k followers, would be a good idea.
The added benefit of hiring a coach is the feeling that you have someone there by your side.
Trying to build up a business alone can be pretty tough emotionally on top of everything else.
What are your online marketing credits and expertise? How do you know what you know?
I decided that content marketing is something universal that can help any business in any industry…and I want to help.
Online marketing is really a passion for me.
I actually went to school for accounting (Bachelor’s degree…Master’s degree…the works). But after a few years of working in the field I decided it wasn’t for me.
I decided to jump into internet marketing and absorbed as much information as I possibly could.
I’ve tried it all…building niche sites, ghost writing for some pretty big marketers, etc.
And my journey has landed me here.
I decided that content marketing is something universal that can help any business in any industry…and I want to help.
I am now an Inbound Marketing Certified Professional w/ Honors Distinction, and have been helping people achieve their desired online business presence.
In such a changing landscape, how can business owners stay current on trends and best-practices?
We live in a world where businesses increasingly have to think like publishers. And the best way to publish great content is to create content that is new and up to date.
The best bet is to find individuals and companies you trust and see what they are saying. Read their blogs and follows them on social media channels.
Of course another good way to see what’s current is to see what other companies are doing and what’s working for them.
Reverse engineering can always be a fun exercise. 
Are you a sports fan?
Absolutely!
I played basketball throughout high school and I continue to play as many sports as I can as often as I can.
Basketball…soccer…football…golf…you name it.
But really I am just a fan of competition in general.
I’ve been known to catch a curling match during the Winter Olympics. 
What do you enjoy doing in your spare time?
Watching movies, going out to eat, the usual.
I like to spend time with my girlfriend. She’s pretty good about letting me stare at the computer all day, so just relaxing with her is always a nice change of pace (although it’s hard to pull myself away from the computer).
I moved to NYC not too long ago so just going sight-seeing all over is always a good way to spend time.
What do you “visualize” for Strategic Content Launch Pad?
The more successful your online business is, the less time you have to work with people one-on-one.
So I am hoping to provide extremely valuable information to business owners in a more scalable way.
This is my attempt to help as many businesses as I can by teaching them what I have learned through my experiences. I’ve seen a few products that charge in the thousands that provide less information. And I think that’s a shame.
And of course you can get a copy, risk free. I genuinely want the information to bring business owners to the next level online.
If it doesn’t help, you don’t pay.
Eugene Farber (@EugeneFarber) is a writer, entrepreneur and founder of Content Strategy Hub. He has created the Strategic Content Launch Pad to help businesses create a successful online presence through the strategic use of content. You can also visit Eugene at his blog, Reality Burst.
"You’re such a smart boy!" were his first accolades heard. So, it’s no wonder that this phrase became the title of his business, Smart Boy Designs.