One of my good blogging friends (Chaudalyn Severa) recently asked my opinion in regards to the following question.
If you notice someone search for something on your blog through your stats page, would you message them to help them out? Or would you just write a post about what they are searching for?
Readers are often fantastic tools for learning what content you might write about next. What they desire is a “key” element to retaining your readership, promoting blog growth & reaching new fans.
When a reader is searching for more content on your blog – it means they’re:
- ready to learn
- trust the content you create
So be sure to deliver what they deserve!
Don’t let the opportunity of answering a question pass you by; as your answer will be readily absorbed by your thirsty reader.
If someone asks you a question, whether it be through email, social media or blog search – don’t take too long to answer. You want to be sure to deliver content that’s timely and meets that reader’s needs.
If you’re taking the time to write a blog post in response to their question – let them know what to expect!
Include the Personal Touch
Chaudalyn asked, do you answer searched questions via blog post or chat? I’d like to suggest both! It can be rather helpful to your reader to spend some time chatting with them regarding their questions; while catering specifically to their needs and concerns.
Trust me – you’ll gain fans for life if you act in such a caring, genuine manner.
Attribute the Question
As you might have noticed, what I’ve done here is attributed the question to the reader who first asked it. In this case, Chaudalyn. It’s a kind gesture; especially if you include backlinks to their blog.
Always be sure to ask permission before quoting sensitive facts, information & data.
It’s a win/win situation.
Answering questions via blog post is a win/win for all involved.
The reader gets a well-thought answer in response to their question, and the blogger receives a quality lead and inspiration in which to craft content around. There’s certainly no lack of content ideas when you have hungry readers giving you all your ideas!
If you’re lacking quality questions to help you come up with blog post ideas – use the tools so readily available to you. Social media networks, your own blog & even through your email lists. Let your readers know you’re available, ready and willing to answer any and all questions.
So, I pose that same question to you…
…what are your questions that I might help answer?