As one of the world’s leading speakers & authors on Marketing and PR, David Meerman Scott has written his fourth book.World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories reveals exciting new ways to generate large audiences online, from scratch. The book is set for release March 3rd, 2009.
The Interview
How long have you been involved with internet marketing, and how did you get started?
I started “Internet” marketing before there was a World Wide Web. I was Asia Marketing Director for Knight-Ridder, and our product was an electronic information system. When the Web emerged around 1995, I was right there.
What have been your biggest marketing successes & why? Failures?
I was fired from my job at Thomson Corporation in 2002 because I wanted to implement the ideas I talk about in my books. Most people would consider that a failure. It turns out to be one of my greatest successes because it allowed me to write books and speak about my ideas. My previous book “The New Rules of Marketing & PR” is a bestseller and published in 22 languages. That’s cool. I hope to make World Wide Rave a similar success.
If you were to address a group of 100 blog owners – what piece of advice would you share?
Be yourself. Focus on your passion. Have fun. If you can’t do those things, just quit because you’ll be a crappy blogger.
What can we expect to find in your new book, World Wide Rave?
A World Wide Rave is when masses of people around the world can’t stop talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.
A World Wide Rave is when people are talking about your company because they want to, not because they were coerced or tricked by “viral marketing.” Viral campaigns developed by most ad agencies involve buying access to audiences in the same old ways, such as purchasing an email list to spam or launching a micro-site that hosts a print- or TV-style ad. Worse, some of the dodgiest agencies set up fake viral campaigns where people who are employed or in some way compensated by the agency create reviews, videos or blog posts purported to be from a customer. For example, several publicists reportedly have written gushing (and anonymous) reviews on The Internet Movie Database. Going viral via a World Wide Rave is more authentic—and therefore vastly more effective–than going viral via gimmicks, silly contests and dishonest trickery.
Reserve Your Copy of World Wide Rave Now! (via Amazon)
About the Author
David Meerman Scott has written well over 100 magazine articles, has won numerous awards, and been a worldwide bestseller for his books: The New Rules of Marketing & PR, Cashing In With Content, and Eyeball Wars.
You can visit him online at DavidMeermanScott.com.
Related Posts:
Tweet
Loading ...
"You’re such a smart boy!" were his first accolades heard. So, it’s no wonder that this phrase became the title of his business, Smart Boy Designs.
Read more about Christian 
