5 Ways To Become a “Media Junky” In Your Niche

by Christian Hollingsworth on August 29, 2008

Bringing current, truthful information to your audience is the make-or-break point in the web development industry — as readers want free, quick knowledge through the use of articles and blog posts.

Finding data, facts, connections & ideas isn’t always an easy task – which is why I’ve found the following practices to be crucial in generating the foremost, useful content in my selected niches.

Web Feeds – The Unsurpassable News Source

Currently known as one of the easiest ways to gather online news, web feeds have become an invaluable resource. Content distributors use this data format to syndicate their content across the web, allowing users to subscribe to their “information” feeds.

Aggregators, also known as feed readers – are an essential tool in a bloggers artillery, allowing him/her to browse mass quantities of news articles and blog posts daily.

Many webmasters currently use internet based, free aggregators – which stage a single location for reading and browsing multiple news feeds.

Google Reader, which I’ve been using successfully for quite some time, is an excellent feed managing aggregator. Many have also found the popular Bloglines to be sufficient.

However you choose to manage your web feeds, the important thing to remember is that the proper management of feeds can allow you to increase your knowledge of current happenings and practices in your niche.

Keeping your blog or community up to date, and on top of the latest news will help to establish yourself as a trusted news reporter.

Social Networking – Becoming An Insider

Plurk, Twitter, Digg, StumbleUpon. These social media networks, and many more – have become incalculable resources in accumulating data in our digital world.

Though social networks require various degrees of involvement, the common rule remains standing — the more you put into them, the more you’ll receive. Participation increases friends, followers, and ultimately – more information you’ll gain day to day.

Taking part in various social networks across the net has increased my web traffic ten fold; through common interaction with members alone. You’ll also notice that by befriending others on the net – you’ll open up new doors, connections, and leads online. It’s all about who you know.

Reading Books – Maybe Old Fashioned, But Still Powerful

Though E-Books & Wikis have replaced a good portion of our daily reading time – physical books will always be a crucial resource in acquiring information. My request for today? Visit the library, find every book on your niche — and read them all. Again, and again.

As you begin to process this information you’ll have an increased knowledge of your topic and gain the ability to give advice in your specified area — through email, articles, and discussion boards.

It is beneficial to read E-Books, articles, and other blogs online — but the take away here is to remember that your local library or bookstore may have a wealth of untapped knowledge in your niche. Don’t waste it.

Community Involvement & Submissions

As you begin to generate a community of readers & followers, you’ll be able to harness the power of these visitors – and acquire their information.

Readers come from all areas of the world, and allowing them to submit news content to your blog can become one of your most powerful tools.

When you feel it necessary, dedicate a location on your site for your readers to easily contact you. Whether through email, phone, fax or web form — make it easy for them to share press releases, news leads, and article submissions.

It’s common knowledge that most people like recognition – so share with your users your willingness to promote their name through the content they submit.

Participating In Special Events – Getting Into The “Real World”

Websites can become incredibly successful, whether the publisher gets into the public or not. In fact, many webmasters operate in this way.

I’m here to share with you the alternate route. Meeting other people in your niche, through the particpation in events, clinics, and mettings — can greatly improve your niche status.

For example, you’re the publisher of a successful Anime/Manga community. Next week an Anime convention is coming to your city. Do you go? Do you mingle with other Anime enthusiasts? Of course!

Though our world is increasingly becoming virtual – I’m still a firm believer in physical, person to person contact. The friendships you create will be mutually beneficial. You’ll gain connections in your niche, gather news leads, and most of all – gain a friend!

Word of mouth travels like wild fire, so get out into the public – and let the world know what you’re all about. You’ll be amazed at how many new contacts and friends you can meet while on business trips and vacations – just by opening your mouth.

Command Your Niche

Taking the practices of web feeds, social networking, book reading, community involvement, and special events into your own schedule can be a daunting task. Don’t let it frighten you! Take out a chunk each and every day – and learn how to manage your own schedule in order to process as much information as possible in your niche topic.

You might find you excel in certain areas, so use those talents to your advantage — and begin commanding your niche.

Share with us. How do you gather news & information in your niche?

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{ 4 comments… read them below or add one }

dotlizard August 29, 2008 at 9:07 pm

Great post.

(heh). Seriously though, you have very thoroughly covered a viable plan, one that on the surface looks a little daunting, but with consistent practice, has social media success written all over it.

Consistency is the key, I think – it’s the people who make these efforts day in and day out, that grow a loyal readership and the respect of the community. If done well enough, this can be a career in its own right, or an adjunct to a related career, where these accomplishments are a great asset.

As always, well written, well organized, and spot on.

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levykauppa November 24, 2008 at 12:05 pm

Yep. It takes some time to understand and organize all possibilities to keep one up. Social media might be the first and right (and possible also easiest) way for smaller business to keep name up.

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johntindale December 21, 2008 at 6:04 pm

I think people want to be able to access information quickly, but it is also important to have some form of credibility. Be an expert in something. There are a ton of SEO, social media gurus out there, but how many SEO experts have experience with MRI machines as a niche?
I think the future will be in specialization.

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Chuck Bartok January 1, 2009 at 11:58 am

Love your points about personal Contact. for the past decades we have successfully built businesses because of Constant customer Contact in a positive and caring vein.

The same has applied to our Recent entry in the Internet world. We are enjoying unprecedented growth because of the same practices we have mastered Off-line

Thanks for your candor and clairity

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