Low Web Site Traffic During the Holiday Season?

If you were to take a look at my web site’s statistics pages, you would see that the plotted line representing my traffic levels is taking a downhill dive. Should this be normal for my sites? Is this something to worry myself over? Analyzing your site’s statistics and traffic is crucial in helping to pinpoint whether or not the holiday season will bring you glad tidings of visitors – or bad tidings of a deserted web space.

Analyze Your Market & Topic

Let’s take for example a site dedicated to cooking vs a site based on homework tips for kids. Just think for a second – more people naturally start cooking during the holidays, so the cooking site is definitely going to sky rocket when it comes to traffic at this time. On the other hand you have the homework tips website. For most all children I know, when it’s Christmas time – school is the last thing on their minds. The point I am trying to make here is to start thinking logically about the situation of your topic.

Another facet that must be taken into consideration is your web site’s target audience and market. If a web site’s traffic is generated primarily from the United States of America – that web site will take a heavier hit during Christmas, Thanksgiving, etc…as these holidays are celebrated with greater intensity in a country like a USA.

Conclusion

The reason for analyzing your traffic levels during the holidays is that it provides a “map” of what normal levels should be during these times. It helps to calm those nerves – and provide comfort to know whether or not your traffic should increase or subside.

And just hold in there a bit longer – traffic usually explodes for me with the coming of the New Year.

Tagged as: christmas, holiday, marketing, seo