Celebrities such as Justin Bieber, Katy Perry and Lady Gaga enjoy such large Twitter followings they need to employ careful strategy to protect their reputations and show respect to their followers. Other celebrities haven’t been so cautious.
Take a look at some of your favorite celebrities’ social media missteps to see who knows how to strategize, and who could use a basic course in social media.
Mishandling an Accidental Association with a Tragedy: Ke$ha
Ke$ha wrote and released the single “Die Young” before the mass shooting at Sandy Hook Elementary School, but radio stations pulled the song from rotation out of respect for the victims. The outspoken singer/songwriter Tweeted messages wondering why Billy Joel’s “Only the Good Die Young” wasn’t also removed. Ke$ha’s initial Tweets came across as insensitive to the victims and families, but she later followed up with an apology. Ke$ha should have deferred to a social media strategist in such a delicate situation. If you find yourself in a position where you feel you need to defend yourself or your brand, make sure you look at the situation carefully before posting anything.
Oversharing with the Political Set: Christopher Lee
New York Representative Christopher Lee went looking for love on Craigslist, probably without letting his wife know. Lee appeared shirtless in his photos, and once Gawker released the emails containing the photos, Lee resigned his position within hours. DNA Branding agency’s number one rule for good social media practices is to make sure you are extremely cautious in sharing inappropriate images and messages.
Should Gilbert Gottfried Have Assessed the Risks?
In 2011, while the world was watching the horrifying images from the Japanese tsunami, Gilbert Gottfried made a critical error. Doing what he is originally best known for (before becoming the voice of the AFLAC duck), Gottfried started making jokes about the devastating disaster. Gottfried’s series of poorly timed and insensitive Tweets were beyond the pale for AFLAC, who quickly dismissed the comedian and started a campaign to find the new voice of the brand. Participating in the world requires social responsibility to protect yourself and your brand’s reputation.
Charlie Sheen Grasps the Importance of Social Media
Charlie Sheen seems dedicated to practicing his Twitter pratfalls. Sheen’s most recent incident occurred when the “Platoon” star thought he was sending a private message to Justin Bieber. Instead of the private message, he sent a public Tweet to the teen singer, which included Sheen’s real telephone number. This mistake from the former star of the television sitcom “Two and a Half Men” resulted in thousands of calls from curious fans. Learn from Sheen’s error, and do not provide private information in your social media posts unless you understand the possible consequences that might negatively impact you or your business.
Creative Commons image by bikephotomusic